Tao of News

The ‘future of news’ from 18 years ago.

The prophet spoke in the fall of 1992. 
Cassandra was alive in Cambridge, Massachusetts.  As Cassandra warned the Trojans,  she was ignored.  You, the news executive, were warned. And you ignored it  The World Wide Web destroyed your business model.

I am cleaning out old files and found a proposal from the MIT Media Lab in 1992 for a “News in the Future” study consortium, with a prospective launch date of Feb. 1, 1993.

Here is what the executive abstract said:

When we think of news, we think of how we receive it: by newspaper , magazine, television and radio.  We think of the range of coverage from  international to our local neighborhood.  And we think of various categories like sports, weather and finance. The organizing elements come from the information provider, broadcasting to a demographic  group, large or small. The delivery of news is usually funded by advertising, resulting in a kind of roulette for the advertiser and noise for the reader.  In the future the consumer will decide  if the output is to be audio, video or print.  The organizing element will be the consumer.  And advertisements  will be welcome news.  How will this transformation  of the passive to the active consumer happen?

Well, the transformation was brought by something called the Internet (which was around in 1992 but not mentioned in the proposal ).  

The organizing element is the consumer.

They were right.   The nine page document gives what may one of the first references to the “Daily Me.”

Some more gems

One heading More than keywords can say, calling (in academic language)  ways of finding the conceptual relationships between keywords.   And behold,  then came Google.

Here is what the proposal says about story telling, predicting:

a story teller system produces narrative tailored to what is knows –and learns– of a consumer’s  background, preferences and interests. Stories emerge dynamically as the system mediates between the user and the element.  Questions and criticisms  yield new sequences of video, sound and explanation in reply.

张贴日期 分类 标题 磁链 大小 种子 下载 完成 发佈人
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今天 21:22 2022/01/27 21:22 日剧 魔星字幕团 [MagicStar] 邻家阿力 / となりのチカラ EP02 [WEBDL] [1080p]【生】【附日字】     929.3MB - - - jackieliiy
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今天 21:20 2022/01/27 21:20 日剧 魔星字幕团 [MagicStar] 相棒 第二十季 / Aibou Season20 EP13 [WEBDL] [1080p]【生】【附日字】     1.3GB - - - jackieliiy
今天 21:03 2022/01/27 21:03 日剧 魔星字幕团 【日影】[MagicStar] 钓鱼迷日记7 / 釣りバカ日誌7 1994 [WEBDL] [1080p] [AMZN]【生】【附日字】     10.0GB - - - jackieliiy
今天 21:02 2022/01/27 21:02 日剧 魔星字幕团 【日影】[MagicStar] 钓鱼迷日记特别版 / 釣りバカ日誌スペシャル 1994 [WEBDL] [1080p] [AMZN]【生】【附日字】     9.3GB - - - jackieliiy
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今天 20:29 2022/01/27 20:29 动画 肠.肠动漫 摆肠.肠动漫闭摆1月新番闭摆里亚德录大地闭摆04闭摆叠滨骋5闭摆1080笔闭摆惭笔4闭     291.1MB 144 88 189 lleeopen
今天 20:08 2022/01/27 20:08 动画 惭颁贰汉化组 【惭颁贰汉化组】[世界计划 缤纷舞台!迷你动画][小小世界][Petit Seka][03][繁體][1080P][x264 AAC]     27.4MB 13 2 21 夏日幻听
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今天 17:05 2022/01/27 17:05 动画 千夏字幕组 【千夏字幕组】【更衣人偶坠入爱河_Sono Bisque Doll wa Koi wo Suru】[第03话][720p_AVC][简体]     139.3MB 9 3 10 千夏字幕组
今天 17:05 2022/01/27 17:05 动画 千夏字幕组 【千夏字幕组】【更衣人偶坠入爱河_Sono Bisque Doll wa Koi wo Suru】[第03话][1080p_AVC][繁体]     406.7MB 11 7 45 千夏字幕组
今天 17:05 2022/01/27 17:05 动画 千夏字幕组 【千夏字幕组】【更衣人偶坠入爱河_Sono Bisque Doll wa Koi wo Suru】[第03话][1080p_AVC][简体]     407.1MB 5 0 14 千夏字幕组
今天 17:05 2022/01/27 17:05 动画 千夏字幕组 【千夏字幕组】【更衣人偶坠入爱河_Sono Bisque Doll wa Koi wo Suru】[第03话][1080p_HEVC][简繁内封]     378.2MB 11 4 43 千夏字幕组
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今天 16:43 2022/01/27 16:43 动画 极影字幕社 【极影字幕社】 ★10月新番 勇者斗恶龙 达伊的大冒险 Dragon Quest - Dai no Daibouken 第57话 GB 1080P HEVC MP4(字幕社招人內详)     361.3MB 9 1 33 Lus
今天 16:43 2022/01/27 16:43 动画 极影字幕社 【极影字幕社】 ★10月新番 勇者鬥惡龍 達伊的大冒險 Dragon Quest - Dai no Daibouken 第56話 BIG5 1080P HEVC MP4(字幕社招人內詳) 约1条评论     318.4MB 22 11 129 Lus
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今天 16:31 2022/01/27 16:31 动画 极影字幕社 【极影字幕社】 ★10月新番 勇者斗恶龙 达伊的大冒险 Dragon Quest - Dai no Daibouken 第54话 GB 1080P HEVC MP4(字幕社招人內详)     337.1MB 8 3 39 Lus
今天 16:31 2022/01/27 16:31 动画 极影字幕社 【极影字幕社】 ★10月新番 勇者鬥惡龍 達伊的大冒險 Dragon Quest - Dai no Daibouken 第53話 BIG5 1080P HEVC MP4(字幕社招人內詳) 约1条评论     280.2MB 24 8 106 Lus
今天 16:31 2022/01/27 16:31 动画 极影字幕社 【极影字幕社】 ★10月新番 勇者斗恶龙 达伊的大冒险 Dragon Quest - Dai no Daibouken 第53话 GB 1080P HEVC MP4(字幕社招人內详)     278.4MB 7 2 28 Lus
今天 16:30 2022/01/27 16:30 动画 极影字幕社 【极影字幕社】 ★10月新番 勇者鬥惡龍 達伊的大冒險 Dragon Quest - Dai no Daibouken 第52話 BIG5 1080P HEVC MP4(字幕社招人內詳) 约1条评论     274MB 19 6 108 Lus
今天 16:30 2022/01/27 16:30 动画 极影字幕社 【极影字幕社】 ★10月新番 勇者斗恶龙 达伊的大冒险 Dragon Quest - Dai no Daibouken 第52话 GB 1080P HEVC MP4(字幕社招人內详)     274.2MB 7 2 40 Lus
今天 16:30 2022/01/27 16:30 动画 极影字幕社 【极影字幕社】 ★10月新番 勇者鬥惡龍 達伊的大冒險 Dragon Quest - Dai no Daibouken 第51話 BIG5 1080P HEVC MP4(字幕社招人內詳) 约1条评论     263.4MB 19 9 115 Lus
今天 16:30 2022/01/27 16:30 动画 极影字幕社 【极影字幕社】 ★10月新番 勇者斗恶龙 达伊的大冒险 Dragon Quest - Dai no Daibouken 第51话 GB 1080P HEVC MP4(字幕社招人內详)     263MB 7 1 43 Lus
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今天 16:20 2022/01/27 16:20 动画 喵萌奶茶屋 【喵萌奶茶屋】★10月新番★[古見同學有交流障礙/Komi-san wa, Komyushou Desu.][11][1080p][繁日雙語][招募翻譯校對]     258.1MB 12 0 42 nekomoekissaten
今天 16:20 2022/01/27 16:20 动画 喵萌奶茶屋 【喵萌奶茶屋】★10月新番★[古见同学有交流障碍/Komi-san wa, Komyushou Desu.][11][1080p][简日双语][招募翻译校对]     258.3MB 6 1 23 nekomoekissaten
今天 16:20 2022/01/27 16:20 动画 喵萌奶茶屋 【喵萌奶茶屋】★10月新番★[古見同學有交流障礙/Komi-san wa, Komyushou Desu.][11][720p][繁日雙語][招募翻譯校對]     159MB 6 0 28 nekomoekissaten
今天 16:19 2022/01/27 16:19 动画 喵萌奶茶屋 【喵萌奶茶屋】★10月新番★[古见同学有交流障碍/Komi-san wa, Komyushou Desu.][11][720p][简日双语][招募翻译校对]     158.9MB 1 1 13 nekomoekissaten
今天 14:31 2022/01/27 14:31 動漫音乐 天使动漫论坛 摆贬颈-搁别蝉闭摆220126闭鹿乃叠贰厂罢摆96办贬锄/24产颈迟闭摆贵尝础颁闭     1.6GB 19 5 73 天使动漫
今天 14:18 2022/01/27 14:18 動漫音乐 天使动漫论坛 摆220126闭鹿乃叠贰厂罢摆320碍闭     148.5MB 14 0 87 天使动漫
今天 14:10 2022/01/27 14:10 動漫音乐 天使动漫论坛 [Hi-Res][220126][VTuber翻唱专辑]SPOTLIGHT vol.2[48kHz/24bit][FLAC]     1.2GB 15 5 59 天使动漫
今天 13:57 2022/01/27 13:57 動漫音乐 天使动漫论坛 [220126][VTuber翻唱专辑]SPOTLIGHT vol.2[320K]     200.4MB 15 1 79 天使动漫
今天 11:17 2022/01/27 11:17 動漫音乐 [2022.01.26] TVアニメ「白い砂のアクアトープ」オリジナルサウンドトラック [MP3 320K]     355.8MB 21 6 145 Mashin
今天 11:17 2022/01/27 11:17 動漫音乐 [2022.01.26] TVアニメ「白い砂のアクアトープ」オリジナルサウンドトラック [FLAC]     630.1MB 15 3 56 Mashin
今天 04:31 2022/01/27 04:31 动画 天月动漫&发佈组 [天月搬運組] 東方少年 / Orient - 04 [1080P][簡繁日外掛] 约1条评论     212MB 14 7 119 Laputa
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今天 01:50 2022/01/27 01:50 动画 悠哈颁9字幕社 【悠哈璃羽字幕社】[鬼灭之刃游郭篇_Kimetsu no Yaiba - Yuukaku-hen][08][x264 1080p][CHS_JP]     584.9MB 46 24 121 悠哈颁9字幕社
今天 01:50 2022/01/27 01:50 动画 悠哈颁9字幕社 【悠哈璃羽字幕社】[鬼滅之刃游郭篇_Kimetsu no Yaiba - Yuukaku-hen][08][x264 1080p][CHT_JP]     584.9MB 31 15 201 悠哈颁9字幕社
今天 01:42 2022/01/27 01:42 動漫音乐 [2022.01.26] TVアニメ「SELECTION PROJECT」キャラクターソングCD 02 [MP3 320K]     47.6MB 25 1 220 Mashin
今天 01:42 2022/01/27 01:42 動漫音乐 [2022.01.26] TVアニメ「SELECTION PROJECT」キャラクターソングCD 02 [FLAC]     151.8MB 14 1 109 Mashin
今天 01:19 2022/01/27 01:19 动画 Lilith-Raws [Lilith-Raws] 東京 24 區 / Tokyo 24-ku - 04 [Baha][WEB-DL][1080p][AVC AAC][CHT][MP4] 约1条评论     464.4MB 116 17 930 lilithraws
今天 01:02 2022/01/27 01:02 季度全集 20yrs ago - [2001] Rune Soldier_魔法戰士李維(魔法戦士リウイ)_TV 约2条评论     21.8GB 0 45 1 tyerggh
今天 01:01 2022/01/27 01:01 动画 NC-Raws [NC-Raws] 東京 24 區 / Tokyo 24-ku - 04 (Baha 1920x1080 AVC AAC MP4) 约1条评论     464.6MB 24 4 302 九十九朔夜
今天 00:34 2022/01/27 00:34 动画 Lilith-Raws [Lilith-Raws] 相愛相殺 / Koroshi Ai - 03 [Baha][WEB-DL][1080p][AVC AAC][CHT][MP4] 约1条评论     426.3MB 134 32 1306 lilithraws
今天 00:34 2022/01/27 00:34 动画 NC-Raws [NC-Raws] 相爱相杀 / Koroshi Ai (Love of Kill) - 03 (B-Global 1920x1080 AVC AAC MKV)     1.0GB 3 0 25 九十九朔夜
今天 00:31 2022/01/27 00:31 动画 NC-Raws [NC-Raws] 相愛相殺 / Koroshi Ai (Love of Kill) - 03 (Baha 1920x1080 AVC AAC MP4)     426.4MB 62 16 697 九十九朔夜
今天 00:15 2022/01/27 00:15 特摄 摆础尘辞谤字幕组闭摆特利迦奥特曼闭摆合集闭摆1-25+特别篇闭摆颁贬厂闭摆1080笔闭摆中文字幕闭     19.8GB 20 63 119 1809656517
今天 00:01 2022/01/27 00:01 动画 NC-Raws [NC-Raws] 東方少年 / Orient - 04 (Baha 1920x1080 AVC AAC MP4)     480.7MB 28 8 351 九十九朔夜
今天 00:01 2022/01/27 00:01 动画 Lilith-Raws [Lilith-Raws] 東方少年 / Orient - 04 [Baha][WEB-DL][1080p][AVC AAC][CHT][MP4] 约1条评论     480.6MB 57 8 757 lilithraws
昨天 23:53 2022/01/26 23:53 动画 滨贰罢字幕组 [酷漫404][進擊的巨人 最終季 Part.2][78][1080P][WebRip][繁日對白字幕+特效註解字幕][HEVC-10bit AAC][MKV][字幕組招人內詳]     611.3MB 5 1 58 coolcomic404
昨天 23:53 2022/01/26 23:53 动画 滨贰罢字幕组 [酷漫404][进击的巨人 最终季 Part.2][78][1080P][WebRip][简日对白字幕+特效注解字幕][HEVC-10bit AAC][MKV][字幕组招人內详]     611.3MB 3 0 24 coolcomic404
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昨天 23:45 2022/01/26 23:45 港台原版 NANA 世上的另一个我 港版+台版漫画 1-21卷 约1条评论     6.2GB 13 33 18 keivn36
昨天 23:34 2022/01/26 23:34 动画 NC-Raws [NC-Raws] 秘密内幕-女警的反击 / Hakozume - 04 (B-Global 1920x1080 AVC AAC MKV)     1.0GB 10 7 42 九十九朔夜
昨天 23:33 2022/01/26 23:33 动画 Lilith-Raws [Lilith-Raws] 叫我對大哥 WEB版 / Ore, Tsushima Web ver. - 77 [Baha][WEB-DL][1080p][AVC AAC][CHT][MP4]     7.2MB 12 3 135 lilithraws
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The sounds a little like User Generated Content.   Twitter is a dynamic information system where the media and the citizen exchange information with immediacy in real time, as the events in Haiti have shown. Youtube recuts present “new sequences of video and sound.”
Blogs present questions and criticisms which often have to be answered and also create new sequences of explanation.

There is one idea that is still  pending and still debated.  The last item in the proposal “The Feel of Paper”

Printing on paper is a mature, ubiquitous and very successful  technology for information display, Among its strengths are low cost, robust  portability, high resolution and contrast and its intuitive tactile  user interface.  ON the other hand, it suffers from severe limitations  of both permanence  (the information cannot be easily modified) and impremanence (the  information is destroyed  if the paper is destroyed)  Existing digital information  systems easily remedy thse constraints but fail  to capture many of the strengths of paper. We will be exploring  user force sensing  and generation to provide  tactile  I/O  for information systems(such as flipping pages or locating markers), hybrid active/passive display materials for more accessible portability and conceivably reusable paper for printing in the home.

Will the launch of the Apple tablet later this week solve that dilemma, providing an “intuitive tactile user interface.”  Or will it be another cold piece of technology? We’ll know soon.

If the Trojans had listened to Cassandra, they would not have brought the horse within the walls of the city. 

While not all the work from the MIT media lab has come to pass, as predicted, in the beginning there were those words on nine pages of  laser printing, that if at least some executives had considered a possible prophecy, perhaps the news business would not see the walls breached and the kingdoms falling. 

Limited blogging

Update: Jan 6. 2010
The configuration problems have been solved.
There will be limited blogging on Tao of News until mid-April (not that there are that many entries at the moment).
I am taking early retirement as of March 31  2010 so will be busy with paperwork, planning a move, selling a house, buying a house. I will be doing the occasional blog entry.

Once I am settled in BC in late spring, I intend to do more blogging on the long term future of journalism.

Tao of News blog is temporarily under repair due to template configuration problems.
Restoration will be completed as soon as possible.

Is the future of news a town crier? I’m not kidding

Is the future of news a town crier?
A town crier with a baseball cap rather than the traditional three-cornered hat?
I’m not kidding. Here’s why.


On the afternoon of Nov. 18, 2009, the Toronto Transit Commission shut down the main north bound subway from the city’s downtown due to safety concerns after a contractor (not connected to the transit system) damaged a bridge over the subway line.

That stranded thousands at the main downtown crossroads of Toronto, Yonge and Bloor Streets.Many of those thousands of commuters had to line up for more than an hour to catch a bus.  The system was actually restored ahead of schedule by the middle of the evening.

CBC News story
Subway back to normal but riders still fuming

I arrived at Yonge and Bloor (according to the EXIF time code on my camera) at 6:33 p.m. The crowd of waiting commuters snaked around the office building at the corner of Yonge and Bloor Streets. One bit of good news was that this mid-November evening was unseasonablly warm.

I had my camera with me and began shooting. I was also wearing my CBC News baseball cap, which is a lot more visible to the public than a media ID card around one’s neck.

People kept coming up to me and asking me what was wrong with the subway system.

It happens quite often when a media person is at an event.  But usually it’s at a demonstration and the question is “What are they demonstrating about?”   If it’s a crime or accident scene, it’s “What happened?”  In both of those cases, it’s pretty obvious what is going on.

Last night, I had more questions from more members of the public than I have had in my memory, “What is happening?  “Why is the subway shut down?” People were also asking the police,  uniformed TTC employees and other members of the media. In most cases it was the live or camera crews with media baseball caps or media jackets, not the TV reporters waiting to do their live hits into the supper hour news shows. ( What good were those live hits to the people waiting in line, wondering what was going to happen? Great for the folks at home though, another “live from the scene” report.  )

That got me thinking about the ongoing debate about the future of  the news business. Are we missing something?

Toronto is a media saturated city. There are four daily newspapers (all a bit  shaky but none at death’s door, so far) (The Globe and Mail, Toronto Star, Toronto Sun and The National Post)  five broadcast and cable networks (CBC, CTV, Global, CITY/Rogers and SunTV) three  Canadian 24 hour cable networks (CBC News Network, CTV News Channel, CP24),  radio stations too many to count–and they all have websites.

Then there’s social media, lots of blogs in Toronto, including BlogTo  which has become a web-based news service for the city.

 In fact, I first found out about the subway disruption from a @TTCalert on Twitter.

Yet a significant number of people at Yonge and Bloor did not have any idea at all that their homebound commute was going to last a lot longer than expected.  Are we missing the real “news you can use” in favour of some artificial variety created by a consultant?

Gee, why weren’t these people checking news websites from their offices? After all the numbers show that the highest web news audience is during office hours.

We say we live in a wired, web world. Are we really?  Is all this talk by the academics and other experts of  “link economy” all that important, if the basic news can’t be delivered to the people who need it? Maybe that’s why people are losing faith in the media. We don’t tell them what they really want to know (even if it appears to be boring. Standing out on the weather waiting for a bus because you can’t get a subway is even more boring.)

When I was a journalism student back in 74-75, the late Phyllis Wilson, a great prof,  who taught at Carleton from 1966 to 1982, a former city hall reporter for the long -gone Ottawa Journal pounded into our  (Watergate dreaming) heads that people want to know and need to know the basics, water and sewerage (always sewerage not sewer, Phyillis would say), garbage collection, street cleaning and why isn’t the bus running?

Why isn’t the bus running?

You know, fifty or sixty years ago, when there were still evening newspapers, there would be newsboys (yes newsboys in those days) hawking The Toronto Star five star final or an extra from the late Toronto Telegram that would have told the people in line exactly what was going on (at least up to the print deadline).

Yet, last night, despite cell phones and smart phones and text messages and Twitter messaging to those phones, a good many people didn’t know what was happening and needed to know.

The Good News.  They saw someone with a media baseball cap and asked me and the crews from the other stations. So despite all our numerous failings and mounting problems, folks still go to the media for the news.

Maybe there’s hope for us yet.  Maybe we do need to be a town crier some time and shout out the news from a street corner.

We certainly have to take a hard look at what we do and what kind of news we chose to deliver.

You can see my CBC photo gallery Transit chaos at this link

ALERT: Journalism students are an indicator species.

Journalism is in crisis.

So it’s now time to realize that journalism students are an “indicator species.”

Wikipedia defines an indicator species in biology  this way:

An indicator species is any biological species that defines a trait or characteristic of the environment… Indicator species can be among the most sensitive species in a region, and sometimes act as an early warning to monitoring biologists.

Wikipedia goes on to give seven sub definitions  for indicator species.  In my view, in the current media environment journalism students fit sub definitions 6 and 7.

  • a species thought to be sensitive to and therefore to serve as an early warning indicator of environmental changes such as global warming or modified fire regimes (sometimes called a bioindicator species)
  • a management indicator species, which is a species that reflects the effects of a disturbance regime or the efficacy of efforts to mitigate disturbance effects.

(my emphasis)

For the past twenty years, journalism students have been serving as an early warning indicator of the changes coming in the media.  Those warnings have, for the most part,  been ignored by the faculty of most journalism schools, and more important, by the executives and managers of most media organizations.

 How journalism students have regarded the media, the newspapers, television, the web,  reflect in the effects of a disturbance regime in the media ecosystem– the rise of the World Wide Web and  the failure of the majority of media executives and managers to adapt realistically to a rapidly changing world.

Earlier today, a posting by a journalism professor at Carleton University in Ottawa  called  “My students don’t have TVs” triggered a lot of Tweets and interest

Marilyn Mercer, as is common among j-profs, assigned her broadcast news students to watch the major Canadian national network newscasts.

She says:

I began this course assigning weekly analysis of the flagship nightly newscasts at CTV and CBC.  At first, some students panicked. “I don’t have cable,” said one. “Nor TV,” said another. Knowing this was about marks, they went online to cbc.ca or ctv.ca and started watching stories that often begin with [CBC Anchor} Peter [Mansbridge] or [CTV anchor]  Lloyd [Robertson].

(Note I currently work for CBC News as a photo editor and in my career at both CBC and at CTV  I have worked with both Peter Mansbridge and Lloyd Robertson)

Mercer asked her students to take a look at the controversial relaunch of CBC news on October 26, including the change from CBC Newsworld to the new CBC News Network.
Mercer says:

None of them had yet watched CBC NN, but said they’d heard about “how people don’t like it.”

She is concerned in her post about the content of the news, which I won’t go into for the purpose of this post.

But on the medium itself, Mercer also says:

CBC’s The National can probably forget about getting my class demographic, even if they are j-school students. This generation wears the news in their clothing and won’t make an appointment to view it late in the evening. They monitor their hand-held devices throughout the day often after texts from friends to check out something, on YouTube, or cbc.ca like the boy in the balloon.

The first  reaction in online comments to Mercer’s post  is typical

So… these kids want to be broadcast journalists but don’t even own/watch TV?
This is a joke, right?

Claude Adams, another former CBC journalist, now a freelancer and teacher responded in the comments:

Alas, not a joke at all. I got the same general response a few years ago from a class of graduate-level broadcast journalism students here on the west coast. Many didn’t watch TV news unless it  was assigned.

A number of them said “it isn’t relevant” although they thought that [Comedy Central’s] Jon Stewart and  [CBC’s] George Stroumboulopoulos were cool.
Two weeks ago, I asked a class of 4th year communications students at the U of Windsor what they thought of The National’s new look. Not a single one had watched. “You are exactly the demographic that the CBC is courting,” I told them. They shrugged.

Here is proof that J-students are an indicator species.

That attitude is not limited to the journalism schools. Another study, also tweeted today, of American students, Alloy Media + Marketing’s 9th annual College Explorer Survey, projected annual technology spending among college students (ages 18-30), showed that

Students are spending twice as much time on their computers as compared to television viewing 33% of 18-24 year old students have increased their consumption of webisodes or user-generated videos since last year, and 30% of 18-30 year olds report frequent video viewing on social networking sites

Let’s turn the clock back about 15 years, when I began teaching (as a part -time instructor)  investigative reporting at Ryerson University School of Journalism.
In the winter semester of 1995, when I introduced final year and grad students to Computer-Assisted Reporting, I had to teach half the students a lot about computers.

 Two years later,  that sort of basic teaching was no longer necessary, the students were all computer wizards and so I could get right to the heart of Computer-Assisted Reporting.

That was the same time journalism faculty across the continent began to ring alarm bells.  “They’re not reading newspapers!”  

By that time of course, most major news organizations (but not all)  had created news websites and that was where many students were already getting their news.

The first reaction at most journalism schools was something like this: “So the little monsters aren’t  reading newspapers. Well, we’ll make them read newspapers by giving them news quizzes.”

Then there were the usual remarks about how bad, lazy, the younger generation was.  Of course,  older adults have been saying that at least since students in ancient Athens gathered to listen to Socrates. (It probably goes back at least to the first scribe schools in ancient Sumeria but so far as I know there wasn’t a Sumerian Plato to record the remarks).

When I was a grad student at Carleton (74-75) we did have a couple of  news quizzes,  but they were challenging scavenger hunts.

We devoured newspapers. 

First thing I did each morning was open the door of my old Ottawa apartment (if it was New York or Boston it would be probably be called brownstone)  and grab The Globe and Mail, which had a new investigative story almost every morning.

Assigning a news quiz didn’t make the students of the late 1990s grab a newspapers first thing in the morning.

I stopped working at Ryerson in 2001.  I returned for one semester in 2004, to help teach first year students. By then the news quiz  had changed.  No longer a scavenger hunt for kids who devoured  newspapers (the carrot) nor a way of forcing them to read newspapers (the stick), instead the news quiz was now a time limited exercise in searching Google News.

If those students  from the mid-1990s are still lucky enough to have jobs in newspapers, they may read their own rag in print, but are highly unlikely to read the opposition in print, instead they are going online.

Their contemporaries are not reading newspapers. That’s why the business is in trouble.

Journalism students were and are an indicator species.

This is similar to what Mercer notes her post, “Knowing this was about marks….”  that made the students rush to their computers to watch the online versions of the network newscasts.

Now we see the same trend in broadcast and cable television, as we saw in newspapers a decade ago,  where the younger audience is drifting away.

It is the same argument I had with journalism profs (most weren’t listening)  when I attended conferences in the 90s.  If you can’t get journalism students to read your product, how to expect the rest of the generation to read it?

Broadcast executives around the world say they want the younger audience, the 18-34 or 40 demographic demanded by advertisers.  But they want that audience to fit into their metrics. They don’t want to give the audience what they want to see or hear.

Ask anyone of that age  and you quickly learn that broadcasting is not serving that audience.

Last summer, on Vancouver Island, I went to photograph some Canada Day fireworks with a friend who is in his 20s,  more than 30 years younger than me.   That evening I hung out with some of his friends (none of them in journalism).  They told me that they didn’t listen to the three private-sector radio stations in the area.

“They’re all the same,” one guy said.

Of course, they all sound  the same, the days of a individual DJ are decades dead. 

What those stations broadcast is “mix,”  play-list pap that comes out some consultant’s office, likely in Los Angeles. 

My friend who is a part time DJ,  says these days if anyone requests a tune that he doesn’t have in his system, he (honestly paying for it) downloads it from Itunes into his Iphone and then transfers it to his music system. Who needs playlist pap?

What I did find interesting was that these 20-odd year-olds liked and listened to CBC’s information radio at a time when the stereotype, even within the CBC, is that the audience consists of aging boomers.

Those guys also listened to the online CBC Radio 3.  I found the same thing last weekend at a session of a conference of student newspaper journalists at Wilfred Laurier University where I was one of the speakers.  Most of the students listened to Radio 3’s eclectic mix of largely Canadian original music.


Then New Democratic Party leader David Lewis (right) and political columnist Anthony Westell speak to Carleton University grad journalism students in the fall of 1975. (copyright Robin Rowland)

Back to Carleton for a moment.  It’s in Canada’s capital, blocks from Parliament Hill.  The Carleton Journalism program has a well-earned reputation for turning out political reporters.  In 74-75. we had guest speakers,  party leaders and top journalists, come to our class.  I am pretty sure people from the Hill  still show up at Carleton from time to time.

Now in 2009, you can’t get journalism students in the national capital to watch the major national newscasts?   If you can’t get journalism students in a political city to watch the major newscasts, how do you expect the rest of the generation to watch those shows?

There are reasons, of course, not just that the times they are a changing,  that the students don’t have TVs and cable.

Cable is too expensive, my Rogers bill is $71.72 a month. I wonder if it is worth it.
Cable certainly isn’t worth it for a student, likely overburdened by student loan debt, with not that many job prospects in the current economy, who can get specifically online what they want they want to watch.

 I  know more and more  friends actually in broadcasting, from people in their 20s, through boomers to retired folks, who are canceling their cable and relying on over-the-air HD antennas or HD USB antennas plugged into their laptops to watch broadcasts and who watch everything else online.

Enjoying their current multimillion dollar incomes, the cable companies aren’t noticing.  Yet

Just as newspapers didn’t notice a decade ago.

 The networks around the world are likely feeling a bit of a chill wind, but they prefer to continue on a consultant driven path to who knows where.

Journalism students are an indicator species.

I am not saying (yet) that journalism schools give up their mission.

But let’s get real.  The majority of students in journalism school or working on student newspapers these days are entering the profession knowing that the media is  in a big mess and they still want to be journalists.  That really is reason for optimism.

So J-schools, it’s time to stop worrying about the delivery system, the newspapers, the television, the web or whatever appears out of the silicon universe a year or two from now.

Do what you should be doing.   Teach strong story telling. No matter what the medium.

Did I say that journalism students are an indicator species?

Yes. I did.

That mean’s there’s good news for journalism.
From the young folks I know, from the ones I’ve met either in person or online, I have confidence that the new generation of journalism students and young working journalists will be remembered as “a greatest generation” and I will tell you why in my next post in a couple of days.

Journalism students ARE an indicator species.

How to survive as a visual journalist in the 21st century

On Nov. 6, 2009, I was invited to speak to student newspaper journalists at the PULSE conference at Wilfred Laurier University  in Waterloo, Ontario about how to survive the coming years as a visual journalist.

Here, as promised, is a PDF copy of my talk, with the appropriate web links.


(Large file, right click and save as appropriate to your software)

The Tao of News

The Tao of News




Robin Rowland


Coming soon


The Creative Guide to Research blog and site have “retired.”  Some of the  hints for research  will be included in the new site.