Kitimat, BC and New York City had one thing in common this week, the misuse and use of social media, Twitter and Facebook, that spread both accurate warnings and dangerous misinformation about an impending disaster. In the case of New York and the surrounding area, it was Superstorm Sandy that caused widespread devastation. For Kitimat it was the tsunami warning after the 7.7 earthquake off Haida Gwaii and no damage but a lot of worry for residents.
New York has a population of millions, it is the media centre for the United States, and much of the U.S. Northeast coast is still recovering from the horrendous damage from Superstorm Sandy.
Kitimat has a population of about 8,000 and my home town is off the media radar except when the Enbridge Northern Gateway pipeline issue pops up on the national assignment desks. If the October 27, 2012 tsunami from the Haida Gwaii earthquake did come up Douglas Channel to Kitimat harbour, it was so minimal that any water rise was scarcely noticed.
In one way New York (the state and the city) plus New Jersey and other states were ahead of Kitimat. In the US, there were numerous official sources on Twitter and Facebook, as well as those ubiquitous live TV news conferences with New York Mayor Michael Bloomberg or various state governors.
On October 27, neither Kitimat nor the nearby town of Terrace had any official emergency outlets on social media. In Kitimat, that may change as early as this Monday when District Council considers what happened last Saturday night.
It has been documented that there was no official response from Emergency Management British Columbia (still largely known under its former name Provincial Emergency Program) until an hour after the first earthquake report from the US Geological Survey. Only sometime later did BC’s provincial emergency officials hold a short conference call with reporters. (At the time the BC Liberals were holding a policy convention at Whistler. After the conference call, TV reporters at the convention in Whistler were doing live reports with taped clips of Attorney General Shirley Bond. It should have been easy for Bond and other senior government officials, including Premier Christy Clark–who is plummeting the polls– to hold a live news conference just as US state governors and mayors did later in the week when it came to Superstorm Sandy)
So in that hour of silence from the BC government, one question that has to be raised is: Were the tsunami warnings so completely uncoordinated–at least as far as the public is concerned– that that was one cause of the misinformation and inaccurate information on Twitter and Facebook? Or did confusing information from authorities simply compound and amplify the social media misinformation that was already spreading across British Columbia and around the world?
Here in the northwest, the two area fire chiefs Trent Bossence of Kitimat and John Klie of Terrace have said after the quake that landline phones and some cell phones were out, in some areas up to an hour after the first shock. Klie told CFTK’s Tyler Noble on Open Connection that after the landline phones came back up the Terrace fire department was flooded with calls from people “who wanted it now.” The ability of firefighters to get information was then delayed “because so many people were trying to get through.”
Kitimat has the advantage of being a small town. Emergency services already had scheduled a volunteer recruiting session last Monday night (October 29) for Emergency Social Services–the folks who run, coordinate and work in reception centres during an emergency–so it was easy to turn that meeting into a earthquake/tsunami warning post mortem. (Imagine that happening in New York?)
The most important issue on Saturday night was the false information on both Facebook and Twitter that the Kildala neighbourhood was being evacuated due to the tsunami warning. Other false information on social media indicated that the giant Bechtel work camp at the Rio Tinto Alcan Kitimat Modernization Project was also being evacuated.
As Kitimat’s Emergency Plan Coordinator Bob McLeod told the earthquake post mortem about the information on Facebook and Twitter:
“Your aim is to be saving people, and you’re not saving people. There was one case where someone was going around banging on doors in Kildala, telling them to get out. I think it was over when he was in the lockup that night. But this is the type of foolishness that goes on. You have people going on Facebook saying ‘Alcan’s been evacuated. they’re evacuating Kildala.’ I am going to be generous and say it is misinformation… It was a blatant lie. And that does not help.”
(For those outside Kitimat you can check the town on Google maps) As seen on this screen grab, Kildala is a low lying part of town. The area north of Highway 37 is higher on a hill. Closer to the ocean at Douglas Channel are the Bechtel/RTA Kitimat Modernization Project work camps.
Walter McFarlane of the Kitimat Daily recounted his experiences at the post mortem. (We were both at Haisla dinner at Kitamaat Village when the quake struck. See my earlier story here and McFarlane’s Kitimat Daily story here).
After driving from the village to the town, McFarlane told the meeting that he stopped at the town viewpoint where “people were telling me they had already been evacuated out of the Kildala neighbourhood, so my first stop after that was the fire department.” The fire hall is about a couple of blocks from the viewpoint, so it was easy to get accurate information from the fire department.
McFarlane continued, “I found the night of the earthquake that no information is just as bad as wrong information. People were calling me on my cell saying why does the Kitimat Daily say we have to evacuate.” That is because the Daily republished a warning from the Pacific Tsunami Warning Centre that “said tsunami warning, evacuation for the north coast. People were saying we’re on the north coast, we got to go.”
I was about fifteen to twenty minutes behind McFarlane in reaching town. (I did not leave Kitamaat Village until after we heard the first tsunami warning.) As soon as I got to back in cell range, my cell phone started to beep with saved messages from my TV and radio news clients calling for information. When I got to my home office, my landline was still dead and would be for about another twenty minutes. The only source of information at that point was Google News, Facebook and Twitter.
I saw the initial, and it turns out general, warning from the Pacific Tsunami Warning Center. Soon I was also getting what I hoped was more specific information on my marine radio from the Canadian Coast Guard Prince Rupert communications station.
But that, too was somewhat confusing. That Coast Guard advisory mentioned various zones, for example, Zone A and Zone B, but there was little specific context and that point I had no idea what Zone A meant. Prince Rupert Coast Guard Radio then went on to say evacuate low lying coastal areas. (transcript below)
With that confusion, and mindful of “when in doubt, leave it out,” I did not mention the zone system in any information I posted on Facebook and Twitter that night. I only retweeted official information or tweets from reporters I knew and trusted (and I did not see any tweeted official information from the province with a link to the page that identifies the official tsunami zones)
From the interview on CFTK, it appears that both the Kitimat and Terrace fire departments were also getting inadequate information.
“We went to our normal place to look EM BC (Emergency Management BC) and there was nothing there,so we went to Plan B to get information and went on from there,” Bossence told Tyler Noble.
Klie said: “We struggle with that every disaster big or small. Social media, I think emergency organizations are trying to tap into more and more. Up north we may be a little behind the eight ball but sure enough Twitter and Facebook information is out there instantly. Looking at Facebook with my son, I saw that they were evacuating whole cities and I knew that was not true. Because of my experience I can filter some of the information, but there is so much information out there that it’s hard to filter what’s real and not real. It’s an area where emergency coordinators have to get into because its the fastest way of getting information out.”
“Once the phone system came back online at the Fire Hall we got a flood of phone calls,” Bossence told CFTK, “it was nonstop and it was people wanting to know. ‘What’s going on? What are we going to do? Are we leaving?’ and they’re giving us ‘This is what is what I’m reading, this is what I’m being texted, on Facebook they’re saying we’re supposed to evacuate’ adding to that we had an individual going around claiming he was a fire department, he was going door to door and telling people to evacuate. That was the added issue we had to deal with. It was definitely misinformation and a sense of urgency that was coming out through the social network (and eventually the media) was big problem for us.”
In Kitimat, I was told about the man going door to door with inaccurate information and as soon as I confirmed it with reliable official sources, I posted that on both Twitter and Facebook, emphasizing there was, at that time, no evacuation order.
But every situation is different. In contrast, in Superstorm Sandy, another story about men going door to door in Williamsburg, a section of Brooklyn was not true, as can be seen in an article summing problems with Twitter in New York, where Jared Keller of Bloomberg reported
I experienced this firsthand during Hurricane Sandy. After retweeting a message warning about muggers in Williamsburg dressed as Con Ed workers as an experiment, I received two sceptical responses checking the claim within 15 minutes, both from people who work in the media industry and spend a significant amount of time on Twitter. Within an hour, I received a mass text message from friends of mine who aren’t completely plugged into the social Web with the same warning: “I just read a news alert of two separate reports of people posing as coned workers, knocking on people’s door and robbing them at gunpoint in Williamsburg. I just want to pass along the info. Stay safe and maybe don’t answer your door.” Two other friends responded with thanks.
Keller goes on to stay “I know a lot of people, especially on Facebook, who end up believing whatever they see first,” says Kate Gardiner, a social media journalist. “It’s almost impossible to track something back to its point of origin there.”
You can read Keller’s complete article How Truth and Lies Spread on Twitter here.
See also How to Tweet Responsibly During a Breaking-News Event by Garance Franke-Ruta a senior editor at The Atlantic
With the earthquake and tsunami warning Saturday night, Twitter misinformation spread internationally. The first hashtag I saw was #bcquake, but as the the tsunami warning gained traction (especially after the warning was extended from BC and Alaska to Washington, Oregon and California and then to Hawaii) the more common hashtag #tsunami became prominent. As people outside BC began tweeting, they began using #Canadaquake and soon #prayforcanada also began to trend. Completely inaccurate information spread on #prayforcanada (believed to have originated in Indonesia) that it was Vancouver, not the north coast that had been hit by the 7.7 magnitude earthquake.
Are you in the Zone?
At this point, one question has to be asked. The spread of information, first the well-intended but wrong, second just rumour and third, the deliberately misleading, has been seen in social media not only during the earthquake and tsunami on the West Coast last weekend, and during Superstorm Sandy on the East Coast but all the way back to the 2004 Christmas tsunami in Southeast Asia.
For the west coast in 2012, however, how much of the problem of misinformation on social media during the earthquake and tsunami warning was the fault of confusing information from the authorities? Just how were people going to interpret such general terms as “north coast” and “low lying areas.”?
From the BC Provincial Emergency Program you have to ask “What is Zone A?” It turns out by checking a day or so later that the province of British Columbia has created Tsunami Identification Zones.
Before October 27, it is likely no one outside of the provincial bureaucracy had ever heard of the provincial tsunami zones. At that time no one in BC, either on Twitter or Facebook or through the media was identifying the BC Tsunami Zones for the public. Later on, the television networks put up maps showing Zones A and B —but that was only good if you had power and were watching the right channel. Kitimat Daily and Terrace Daily posted an official update at 10:42 long after the danger was past explaining the Zone system. It was no good at all if you were listening to news reports on radio or to Prince Rupert Coast Guard Radio on a fishing boat and had no access to the actual maps.
Compounding the confusion is that the US system appears to be very different from the Canadian.
Also the US system has two levels of warning. The Pacific Tsunami Warning Center sends out general warnings but hands over for a more specific warning map from the Alaska -based West Coast and Alaska Pacific Tsunami warning centre. It uses its own system of lettered and numbered zones for the west coast of North America. (See the Oct 27 tsunami advisory here Note it is a Google maps plugin.)
Possibly adding to uncertainty for those who sail the coast of British Columbia, is that usually when the Canadian Coast Guard talks about zones on marine radio, it is talking about the fishing zones as defined by the Department of Fisheries and Oceans, which are numbered not lettered
So in case of a tsunami warning, Kitimat is in Zone B for the province of British Columbia and the Provincial Emergency Program and in Zone BZ921 for the West Coast and Alaska Tsunami Warning Centre. For the much more familiar fisheries management areas Kitimat is in Zone 6 (which of course has nothing to do with a tsunami, it’s simply the coastal zone system everyone is familiar with)
Adding to the confusion is the fact that the EM British Columbia map shows Terrace, far inland up the Skeena River is considered in Zone A, along with Prince Rupert for tsunami warnings (if a tsunami was big enough to reach Terrace along the Skeena River valley, then I can only assume that much of the west coast of North America would have already been wiped out).
The Monday Post mortem
At the Monday, October 29 post mortem, when McLeod outlined the events of October 27, he began by looking back three weeks, saying, “I have feeling of frustration about a couple of things. October 7, I took 4,000 brochures [How Prepared Are you if Disaster Strikes?] down to the post office to mail out to the residents of Kitimat, They were all delivered by the post office. On Sunday, I had people coming to me and saying what are we supposed to do in the case of an earthquake? It is really, really difficult to get people interested.”
McLeod said that after he felt the earthquake, he went online to check information and then went up to the fire hall, which is Kitimat’s emergency coordination centre. There he met Fire Chief Bossence, his deputy, the RCMP detachment commander Staff Sergeant Steve Corp and representatives from Bechtel and the Rio Tinto Alcan modernization project.
“For the first little while we were going on line trying to get information. The usual method of dissemination getting information it comes from the West coast and Alaska tsunami warning system, then it goes to Victoria, Victoria gives it to the geophysical specialists and they will confirm or deny what ever the information and then it goes to the Provincial Emergency Program and they shoot it out to coastal communities.
“While in this case you’re working with what you find out from different sources and you are trying to determine how reliable these sources are.”
“In our case, for me the first thing you do when you get word of an impending tidal wave [tsunami] action is check the tide. If you’re on a high tide, it’s a different situation than a low tide
“The movie version of a tidal wave is this 50 foot mountain of water roaring along and this is not what is going to happen particularly in Douglas Channel because of the depth. So you are going to see a surge such as we saw in Japan and it will be an increasing surge of water.
“We were told that potentially some sort of surge hitting Langara [the northern most island in Haida Gwaii) at 9:16, 9:16 came and went and there was no notification of a noticeable surge of water. So were down to a non event and we were on a receding tide.” (See advisory below)
“Misinformation going out is not helpful,” McLeod said. “You’ve got to set up a stream of how you get information out to people and it’s a valid point. The District Website, the Facebook page, something like that can get information out. But again if you lose power where do get it? Text can work even locally with cell phones. if you’re in a dead area with a cell phone, you can still get text”
McLeod then asked the audience, mainly people ranging from their thirties to seventies if they text. Only four or five people put up their hands. “You people are going to be saved, the rest of us…” McLeod quipped.
If a conclusion can be drawn from the earthquake and tsunami warning in the Kitimat region on October 27, it’s not just that in an emergency inaccurate, incomplete or malicious information can spread a the speed of light on social media, it’s worse that incomplete, inadequate and confusing information from the authorities is amplified and distorted by rapid posting on social media. That concept is not new for anyone who has tried the phone chain game where the outcome is often completely different from the start.
If Gardiner is correct when she says “I know a lot of people, especially on Facebook, who end up believing whatever they see first,” the BC government delays made everything worse. People Tweeted the first thing they saw and the first thing people saw came from multiple and often conflicting sources. Add that to those Tweets that were exaggeration, rumour and lies.
The problem in 2012 it is not one person talking to one person talking to one person, it is a Tweet or Facebook posting that go out to thousands, or millions of people and that’s a lot more dangerous.
McLeod said the post mortem who said emergency services is trying to get more information out to public, but he added. “The unfortunate part is that if you publish it this week, by Christmas no one will remember. If you start throwing it out every week, it becomes like a stop sign at the end of the street. Nobody sees it.”
(Coming next. If Kitimat had to evacuate)
Transcript of Prince Rupert Coast Guard Radio tsunami warning.
Pan pan. Pan pan. This is Prince Rupert Coast Guard Radio, Prince Rupert Coast Guard Radio. Warning for coastal British Columbia issued by Environment Canada on behalf of the British Columbia Provincial Emergency Program at 2057 Pacific Daylight Time Saturday 27 October. Tsunami warning for Zone A, the north coast and Haida Gwaii,Zone B, the central coast and including Bella Coola, Bella Bella and (unintelligible). A tsunami warning has been issued, if you are in a low-lying area coastal area, you are at risk and must move to higher ground or inland now.
Do not return until directed to do so. Closely monitor local radio stations for additional information from local authorities. Please minimize phone use in affected areas, for further information contact the provincial emergency program at website www. papa echo papa period bravo charlie period charlie alpha.Prince Rupert Coast Guard Radio over.
WEPA42 PHEB 280341
TSUNAMI BULLETIN NUMBER 003
PACIFIC TSUNAMI WARNING CENTER/NOAA/NWS
ISSUED AT 0341Z 28 OCT 2012
THIS BULLETIN APPLIES TO AREAS WITHIN AND BORDERING THE PACIFIC
OCEAN AND ADJACENT SEAS…EXCEPT ALASKA…BRITISH COLUMBIA…
WASHINGTON…OREGON AND CALIFORNIA.
… TSUNAMI INFORMATION BULLETIN …
THIS BULLETIN IS FOR INFORMATION ONLY.
THIS BULLETIN IS ISSUED AS ADVICE TO GOVERNMENT AGENCIES. ONLY
NATIONAL AND LOCAL GOVERNMENT AGENCIES HAVE THE AUTHORITY TO MAKE
DECISIONS REGARDING THE OFFICIAL STATE OF ALERT IN THEIR AREA AND
ANY ACTIONS TO BE TAKEN IN RESPONSE.
AN EARTHQUAKE HAS OCCURRED WITH THESE PRELIMINARY PARAMETERS
ORIGIN TIME – 0304Z 28 OCT 2012
COORDINATES – 52.9 NORTH 131.9 WEST
DEPTH – 10 KM
LOCATION – QUEEN CHARLOTTE ISLANDS REGION
MAGNITUDE – 7.7
NO DESTRUCTIVE WIDESPREAD TSUNAMI THREAT EXISTS BASED ON
HISTORICAL EARTHQUAKE AND TSUNAMI DATA.
HOWEVER – THE WEST COAST/ALASKA TSUNAMI WARNING CENTER HAS
ISSUED A REGIONAL WARNING FOR COASTS LOCATED NEAR THE EARTHQUAKE.
THIS CENTER WILL CONTINUE TO MONITOR THE SITUATION BUT DOES NOT
EXPECT A WIDER THREAT TO OCCUR.
THIS WILL BE THE ONLY BULLETIN ISSUED FOR THIS EVENT UNLESS
ADDITIONAL INFORMATION BECOMES AVAILABLE.
THE WEST COAST/ALASKA TSUNAMI WARNING CENTER WILL ISSUE PRODUCTS
FOR ALASKA…BRITISH COLUMBIA…WASHINGTON…OREGON…CALIFORNIA.
WEAK51 PAAQ 280334
PUBLIC TSUNAMI MESSAGE NUMBER 2
NWS WEST COAST/ALASKA TSUNAMI WARNING CENTER PALMER AK
834 PM PDT SAT OCT 27 2012
THE MAGNITUDE IS UPDATED TO 7.7. THE WARNING ZONE REMAINS THE
…THE TSUNAMI WARNING CONTINUES IN EFFECT FOR THE COASTAL
AREAS OF BRITISH COLUMBIA AND ALASKA FROM THE NORTH TIP OF
VANCOUVER ISLAND BRITISH COLUMBIA TO CAPE DECISION
ALASKA/LOCATED 85 MILES SE OF SITKA/…
…THIS MESSAGE IS INFORMATION ONLY FOR COASTAL AREAS OF
CALIFORNIA – OREGON – WASHINGTON AND BRITISH COLUMBIA FROM
THE CALIFORNIA-MEXICO BORDER TO THE NORTH TIP OF VANCOUVER
ISLAND BRITISH COLUMBIA…
…THIS MESSAGE IS INFORMATION ONLY FOR COASTAL AREAS OF
ALASKA FROM CAPE DECISION ALASKA/LOCATED 85 MILES SE OF
SITKA/ TO ATTU ALASKA…
A TSUNAMI WARNING MEANS… ALL COASTAL RESIDENTS IN THE WARNING
AREA WHO ARE NEAR THE BEACH OR IN LOW-LYING REGIONS SHOULD MOVE
IMMEDIATELY INLAND TO HIGHER GROUND AND AWAY FROM ALL HARBORS AND
INLETS INCLUDING THOSE SHELTERED DIRECTLY FROM THE SEA. THOSE
FEELING THE EARTH SHAKE… SEEING UNUSUAL WAVE ACTION… OR THE
WATER LEVEL RISING OR RECEDING MAY HAVE ONLY A FEW MINUTES BEFORE
THE TSUNAMI ARRIVAL AND SHOULD MOVE IMMEDIATELY. HOMES AND
SMALL BUILDINGS ARE NOT DESIGNED TO WITHSTAND TSUNAMI IMPACTS.
DO NOT STAY IN THESE STRUCTURES.
ALL RESIDENTS WITHIN THE WARNED AREA SHOULD BE ALERT FOR
INSTRUCTIONS BROADCAST FROM THEIR LOCAL CIVIL AUTHORITIES.
EARTHQUAKES OF THIS SIZE ARE KNOWN TO GENERATE TSUNAMIS.
AT 804 PM PACIFIC DAYLIGHT TIME ON OCTOBER 27 AN EARTHQUAKE WITH
PRELIMINARY MAGNITUDE 7.7 OCCURRED 25 MILES/40 KM SOUTH OF
SANDSPIT BRITISH COLUMBIA.
EARTHQUAKES OF THIS SIZE ARE KNOWN TO GENERATE TSUNAMIS.
IF A TSUNAMI HAS BEEN GENERATED THE WAVES WILL FIRST REACH
LANGARA ISLAND BRITISH COLUMBIA AT 916 PM PDT ON OCTOBER 27.
ESTIMATED TSUNAMI ARRIVAL TIMES AND MAPS ALONG WITH SAFETY RULES
AND OTHER INFORMATION CAN BE FOUND ON THE WEB SITE
TSUNAMIS CAN BE DANGEROUS WAVES THAT ARE NOT SURVIVABLE. WAVE
HEIGHTS ARE AMPLIFIED BY IRREGULAR SHORELINE AND ARE DIFFICULT TO
FORECAST. TSUNAMIS OFTEN APPEAR AS A STRONG SURGE AND MAY BE
PRECEDED BY A RECEDING WATER LEVEL. MARINERS IN WATER DEEPER
THAN 600 FEET SHOULD NOT BE AFFECTED BY A TSUNAMI. WAVE HEIGHTS
WILL INCREASE RAPIDLY AS WATER SHALLOWS. TSUNAMIS ARE A SERIES OF
OCEAN WAVES WHICH CAN BE DANGEROUS FOR SEVERAL HOURS AFTER THE
INITIAL WAVE ARRIVAL. DO NOT RETURN TO EVACUATED AREAS UNTIL AN
ALL CLEAR IS GIVEN BY LOCAL CIVIL AUTHORITIES.
PACIFIC COASTAL REGIONS OUTSIDE CALIFORNIA/ OREGON/ WASHINGTON/
BRITISH COLUMBIA AND ALASKA SHOULD REFER TO THE PACIFIC TSUNAMI
WARNING CENTER MESSAGES FOR INFORMATION ON THIS EVENT AT
THIS MESSAGE WILL BE UPDATED IN 30 MINUTES OR SOONER IF
THE SITUATION WARRANTS. THE TSUNAMI MESSAGE WILL REMAIN
IN EFFECT UNTIL FURTHER NOTICE. FOR FURTHER INFORMATION STAY TUNED
TO NOAA WEATHER RADIO… YOUR LOCAL TV OR RADIO STATIONS… OR SEE
THE WEB SITE WCATWC.ARH.NOAA.GOV.
Did the media over react to the earthquake and tsunami warning?
There were also numerous Tweets on October 27, accusing the media of over reacting. The Haida Gwaii quake was 7.7 magnitude. Compare that to the Haiti earthquake on January 12, 2010 which was 7.0. The Christ Church, New Zealand earthquake on February 27, 2011 which caused major damage was 6.3 magnitude. So the Haida Gwaii earthquake was a major event. The tsunami warning that eventually reached as far off as Hawaii had to be taken seriously.
Fortunately Haida Gwaii is sparsely populated and there was minimal damage largely because most of the houses and buildings are wood and can absorb some of the shaking from an earthquake.
Given the tsunami damage in Southeast Asia in 2004 and in Japan in 2011, no media organization could ignore the developing story.
If there is justifiable criticism, it is that some media over hyped the story in the beginning, rather acting to reassure the public in a responsible manner. But the media that over hyped the earthquake and tsunami are the kind that would over hype any story. That is generally the result of management listening to “TV doctors” and media consultants who urge over hyping to increase ratings. (It often works). But those who, quite early in the event, who tweeted that the media was overreacting, were themselves guilty of overrea
Journalism is in crisis.
So it’s now time to realize that journalism students are an “indicator species.”
Wikipedia defines an indicator species in biology this way:
An indicator species is any biological species that defines a trait or characteristic of the environment… Indicator species can be among the most sensitive species in a region, and sometimes act as an early warning to monitoring biologists.
Wikipedia goes on to give seven sub definitions for indicator species. In my view, in the current media environment journalism students fit sub definitions 6 and 7.
- a species thought to be sensitive to and therefore to serve as an early warning indicator of environmental changes such as global warming or modified fire regimes (sometimes called a bioindicator species)
- a management indicator species, which is a species that reflects the effects of a disturbance regime or the efficacy of efforts to mitigate disturbance effects.
For the past twenty years, journalism students have been serving as an early warning indicator of the changes coming in the media. Those warnings have, for the most part, been ignored by the faculty of most journalism schools, and more important, by the executives and managers of most media organizations.
How journalism students have regarded the media, the newspapers, television, the web, reflect in the effects of a disturbance regime in the media ecosystem– the rise of the World Wide Web and the failure of the majority of media executives and managers to adapt realistically to a rapidly changing world.
Earlier today, a posting by a journalism professor at Carleton University in Ottawa called “My students don’t have TVs” triggered a lot of Tweets and interest
Marilyn Mercer, as is common among j-profs, assigned her broadcast news students to watch the major Canadian national network newscasts.
I began this course assigning weekly analysis of the flagship nightly newscasts at CTV and CBC. At first, some students panicked. “I don’t have cable,” said one. “Nor TV,” said another. Knowing this was about marks, they went online to cbc.ca or ctv.ca and started watching stories that often begin with [CBC Anchor} Peter [Mansbridge] or [CTV anchor] Lloyd [Robertson].
(Note I currently work for CBC News as a photo editor and in my career at both CBC and at CTV I have worked with both Peter Mansbridge and Lloyd Robertson)
Mercer asked her students to take a look at the controversial relaunch of CBC news on October 26, including the change from CBC Newsworld to the new CBC News Network.
None of them had yet watched CBC NN, but said they’d heard about “how people don’t like it.”
She is concerned in her post about the content of the news, which I won’t go into for the purpose of this post.
But on the medium itself, Mercer also says:
CBC’s The National can probably forget about getting my class demographic, even if they are j-school students. This generation wears the news in their clothing and won’t make an appointment to view it late in the evening. They monitor their hand-held devices throughout the day often after texts from friends to check out something, on YouTube, or cbc.ca like the boy in the balloon.
The first reaction in online comments to Mercer’s post is typical
So… these kids want to be broadcast journalists but don’t even own/watch TV?
This is a joke, right?
Claude Adams, another former CBC journalist, now a freelancer and teacher responded in the comments:
Alas, not a joke at all. I got the same general response a few years ago from a class of graduate-level broadcast journalism students here on the west coast. Many didn’t watch TV news unless it was assigned.
A number of them said “it isn’t relevant” although they thought that [Comedy Central’s] Jon Stewart and [CBC’s] George Stroumboulopoulos were cool.
Two weeks ago, I asked a class of 4th year communications students at the U of Windsor what they thought of The National’s new look. Not a single one had watched. “You are exactly the demographic that the CBC is courting,” I told them. They shrugged.
Here is proof that J-students are an indicator species.
That attitude is not limited to the journalism schools. Another study, also tweeted today, of American students, Alloy Media + Marketing’s 9th annual College Explorer Survey, projected annual technology spending among college students (ages 18-30), showed that
Students are spending twice as much time on their computers as compared to television viewing 33% of 18-24 year old students have increased their consumption of webisodes or user-generated videos since last year, and 30% of 18-30 year olds report frequent video viewing on social networking sites
Let’s turn the clock back about 15 years, when I began teaching (as a part -time instructor) investigative reporting at Ryerson University School of Journalism.
In the winter semester of 1995, when I introduced final year and grad students to Computer-Assisted Reporting, I had to teach half the students a lot about computers.
Two years later, that sort of basic teaching was no longer necessary, the students were all computer wizards and so I could get right to the heart of Computer-Assisted Reporting.
That was the same time journalism faculty across the continent began to ring alarm bells. “They’re not reading newspapers!”
By that time of course, most major news organizations (but not all) had created news websites and that was where many students were already getting their news.
The first reaction at most journalism schools was something like this: “So the little monsters aren’t reading newspapers. Well, we’ll make them read newspapers by giving them news quizzes.”
Then there were the usual remarks about how bad, lazy, the younger generation was. Of course, older adults have been saying that at least since students in ancient Athens gathered to listen to Socrates. (It probably goes back at least to the first scribe schools in ancient Sumeria but so far as I know there wasn’t a Sumerian Plato to record the remarks).
When I was a grad student at Carleton (74-75) we did have a couple of news quizzes, but they were challenging scavenger hunts.
We devoured newspapers.
First thing I did each morning was open the door of my old Ottawa apartment (if it was New York or Boston it would be probably be called brownstone) and grab The Globe and Mail, which had a new investigative story almost every morning.
Assigning a news quiz didn’t make the students of the late 1990s grab a newspapers first thing in the morning.
I stopped working at Ryerson in 2001. I returned for one semester in 2004, to help teach first year students. By then the news quiz had changed. No longer a scavenger hunt for kids who devoured newspapers (the carrot) nor a way of forcing them to read newspapers (the stick), instead the news quiz was now a time limited exercise in searching Google News.
If those students from the mid-1990s are still lucky enough to have jobs in newspapers, they may read their own rag in print, but are highly unlikely to read the opposition in print, instead they are going online.
Their contemporaries are not reading newspapers. That’s why the business is in trouble.
Journalism students were and are an indicator species.
This is similar to what Mercer notes her post, “Knowing this was about marks….” that made the students rush to their computers to watch the online versions of the network newscasts.
Now we see the same trend in broadcast and cable television, as we saw in newspapers a decade ago, where the younger audience is drifting away.
It is the same argument I had with journalism profs (most weren’t listening) when I attended conferences in the 90s. If you can’t get journalism students to read your product, how to expect the rest of the generation to read it?
Broadcast executives around the world say they want the younger audience, the 18-34 or 40 demographic demanded by advertisers. But they want that audience to fit into their metrics. They don’t want to give the audience what they want to see or hear.
Ask anyone of that age and you quickly learn that broadcasting is not serving that audience.
Last summer, on Vancouver Island, I went to photograph some Canada Day fireworks with a friend who is in his 20s, more than 30 years younger than me. That evening I hung out with some of his friends (none of them in journalism). They told me that they didn’t listen to the three private-sector radio stations in the area.
“They’re all the same,” one guy said.
Of course, they all sound the same, the days of a individual DJ are decades dead.
What those stations broadcast is “mix,” play-list pap that comes out some consultant’s office, likely in Los Angeles.
My friend who is a part time DJ, says these days if anyone requests a tune that he doesn’t have in his system, he (honestly paying for it) downloads it from Itunes into his Iphone and then transfers it to his music system. Who needs playlist pap?
What I did find interesting was that these 20-odd year-olds liked and listened to CBC’s information radio at a time when the stereotype, even within the CBC, is that the audience consists of aging boomers.
Those guys also listened to the online CBC Radio 3. I found the same thing last weekend at a session of a conference of student newspaper journalists at Wilfred Laurier University where I was one of the speakers. Most of the students listened to Radio 3’s eclectic mix of largely Canadian original music.
Then New Democratic Party leader David Lewis (right) and political columnist Anthony Westell speak to Carleton University grad journalism students in the fall of 1975. (copyright Robin Rowland)
Back to Carleton for a moment. It’s in Canada’s capital, blocks from Parliament Hill. The Carleton Journalism program has a well-earned reputation for turning out political reporters. In 74-75. we had guest speakers, party leaders and top journalists, come to our class. I am pretty sure people from the Hill still show up at Carleton from time to time.
Now in 2009, you can’t get journalism students in the national capital to watch the major national newscasts? If you can’t get journalism students in a political city to watch the major newscasts, how do you expect the rest of the generation to watch those shows?
There are reasons, of course, not just that the times they are a changing, that the students don’t have TVs and cable.
Cable is too expensive, my Rogers bill is $71.72 a month. I wonder if it is worth it.
Cable certainly isn’t worth it for a student, likely overburdened by student loan debt, with not that many job prospects in the current economy, who can get specifically online what they want they want to watch.
I know more and more friends actually in broadcasting, from people in their 20s, through boomers to retired folks, who are canceling their cable and relying on over-the-air HD antennas or HD USB antennas plugged into their laptops to watch broadcasts and who watch everything else online.
Enjoying their current multimillion dollar incomes, the cable companies aren’t noticing. Yet
Just as newspapers didn’t notice a decade ago.
The networks around the world are likely feeling a bit of a chill wind, but they prefer to continue on a consultant driven path to who knows where.
Journalism students are an indicator species.
I am not saying (yet) that journalism schools give up their mission.
But let’s get real. The majority of students in journalism school or working on student newspapers these days are entering the profession knowing that the media is in a big mess and they still want to be journalists. That really is reason for optimism.
So J-schools, it’s time to stop worrying about the delivery system, the newspapers, the television, the web or whatever appears out of the silicon universe a year or two from now.
Do what you should be doing. Teach strong story telling. No matter what the medium.
Did I say that journalism students are an indicator species?
Yes. I did.
That mean’s there’s good news for journalism.
From the young folks I know, from the ones I’ve met either in person or online, I have confidence that the new generation of journalism students and young working journalists will be remembered as “a greatest generation” and I will tell you why in my next post in a couple of days.
Journalism students ARE an indicator species.