Independent bookstores across North America are in trouble. The business model is changing as more and more readers move to tablets and e-readers, with competition from video games and the lure of all that is available on the Internet.
When an independent bookstore finally finds that its business is no longer working, and it announces that it is shutting down, part of any community dies with that bookstore. The death of the local independent bookstore, general or specialized, mom and pop operation or bibliophile specialized, is always news.
My local bookstore in Kitimat is about to close.
It wasn’t the marketplace (as such).
It was murder. Murder most foul. It was killed by Bell Canada.
No, this wasn’t a case of Bell wanting to increase the number of downloads of e-books and magazines on smart phones and tablets. Bell is a big, dumb corporation and the left hand doesn’t talk the to right hand that way.
In Kitimat, the store is Bookmasters/The Source. Now you begin to understand. As well as the local book, magazine, toy and souvenir shop, the store is a Source franchise.
It’s not that this was an unsuccessful franchise. The Source (Bell) Electronics (the corporate entity) last week suddenly cancelled the franchise contracts of 10 small mom and pop, hybrid Source stores across northern British Columbia, putting 10 small businesses out in the cold, out of pure, stupid corporate greed. The Source (Bell) Electronics plans to replace the mom and pop stores with the kind of high pressure sales “full service” stores you see the major metropolitan areas.
So before going back to the issue of the bookstore, let’s look at the decision by Bell’s corporate headquarters and ask, does it even make business sense?
The question that you have to ask up here is: will there be enough business in the small communities of northern BC to sustain a full up The Source with its obnoxious high pressure sales people, most of whom actually know very little about electronics, other than what is some sales manual? Given the uncertain economic conditions here, I doubt very much if a corporate Source store will succeed in the long run. Interestingly The Source is still promoting hybrid stores under The Source Express franchise, so the question is why are they killing the stores in northern BC? Is there any solid business research behind this move? Or it is an ego-trip from corporate?
There is already talk across northwestern British Columbia of a boycott of the new stores, in protest to this high handed corporate action.
A boycott might actually succeed. There is, of course, fierce competition in electronic retailing, both from national chains and from locally owned electronic stores. In northwestern BC, there is a decades long tradition of mail order, going to back to the time when there was little available at retail due to relative isolation and transportation problems. Now it is easy to order via Internet or on E-Bay. Almost everyone I know up here provides regular work for Canada Post and FedEx or UPS.
(An aside: When the old Radio Shack stores became The Source in Canada, the electronic parts and gadgets that were once carried by Radio Shack disappeared. When, as a TV news freelancer, I needed some gear, I was told by Bookmasters/The Source that they carried it when they were Radio Shack but it was no longer available via The Source. I bought the gear I needed on E-Bay from California)
Another reason that I am pissed off at this. It is going to cost me money. Bookmasters/The Source carries magazines not available on the racks of Overwaitea or Shoppers Drug Mart. With no bookstore in town, if I want those magazines, which are not available electronically, I am going to have drive 60 kilometres to the next nearest bookstore in Terrace once a month or pay postage fees which, for American magazines, are often higher than the subscription fees.
I found about the store closing on the weekend from a friend, I visited the store today (unfortunately all the bookshelves had already been sold).
Today, the more I think about it, even though it is an example from a small town, Bookmasters could actually be a viable business model to sustain independent bookstores, by combining paper books with electronics.
Yes, I frequently buy e-books from Amazon or Apple for my iPad. I see a review or a mention in a news story or on a website and I can download the book with a click.
When it comes to the simple joy of reading, the trouble with Amazon/Kindle or Apple is that often there is not enough information provided that let’s me decide to buy a book. That’s where browsing the bricks and mortar bookshelves comes in.
Take science fiction, unless I read a review in Analog (which will no longer be available in Kitimat after Bookmasters closes) I can’t tell from the one or two sentences on an e-book page whether or not this book is worth buying. Browsing the small science fiction section in Bookmasters let me look at the cover, look at the blurb at the back, perhaps the first few pages and then decide whether to buy and I often do buy.
The other point about a physical, bricks and mortar bookstore is serendipity. Amazon may have recommendations based on past purchases, but there is no way Amazon can tell that a book I see on a shelf in a store will grab my interest. I seldom leave a bookstore without some serendipitous purchase that would never appear on my Amazon profile.
The book business is increasingly moving toward the electronic. Some bookstores are already selling iPads and Kindles. At the same time, some publishers and business analysts are saying (hoping?) there will still be a demand for a physical book.
It seems to me that if we want the independent bookstore to survive as a viable business model, that there should be serious consideration of a hybrid store that sells both books and electronics. A store could sell either hard copy books or e-books through some sort of download station. That way the customer has a choice. That store could also a sell a selection of tablets and other e-devices, selected software and who knows what is around the corner.
Consider the camera store. In the past decade, the camera store has gone from selling film cameras, film and darkroom equipment (remember darkrooms and chemicals?) to what is essentially an electronics store, selling digital cameras (and camera accessories), software, tablets, memory cards and all kinds of accessories. The old film camera shops that refused to move to electronics are long gone. (But the surviving stores still sell used film cameras to enthusiasts)
Who knows what the future will bring in e-books? The explosion in tablets in the past few months is probably only a hint of things to come. Independent bookstores that stick with the old model will die. But, as I said, communities thrive on bookstores. Independent bookstores have to be on the front lines of e-innovations. Surviving independent bookstores should perhaps start looking to the camera retailer as a possible model for adapting to a fast changing future, just like a camera store does today, selling “content” and “content delivery” in multiple forms, including the good, old-fashioned books first brought to us by Johannes Gutenberg..
So for now, the closing of Bookmasters/The Source in Kitimat will usher in another example of the current corporate monoculture. Bell#FAIL
But perhaps, the silver lining in this cloud (and it is overcast and snowing in Kitimat today) is that the hybrid electronic stores in the small markets of northern BC could be resurrected across the world as way of saving the independent “content” store.
About two weeks ago, with the usual great fanfare pioneered by the late Steve Jobs, Apple unveiled its Ibook 2 e-book software. The software has great promise, according to Apple, allowing the user to create the kind of e-book that authors have been waiting for, adding graphics, video, photo galleries, even 3-D.
The euphoria was short lived. A tech blogger named Dave Wineman did what many people don’t do, read Apple’s End User Licence Agreement (EULA) and the alarm bells rang (if alarm bells can ring on Twitter). (I saw a tweet about Wineman’s initial post, retweeted it and posted it on Facebook)
Use Apple ibook software and create a work, and ask for money, and they own it and they own you.
For the past two weeks, the debate has raged, largely within the tech community and that’s the problem. While a couple of the tech writers may have written a tech book, it is absolutely clear that most of the people debating Apple’s move know absolutely nothing about the long struggle by creators to have some form of control over their work, to maintain the integrity of their work and not to get screwed.
The Apple ibook EULA is the road to serfdom for writers and if it succeeds, it is another blow against creative writing around the world.
After the initial post, more tech writers and bloggers took an even closer look at Apple’s EULA and it got worse. Unlike conventional paper publishing, if Apple rejects and refuses to distribute the work, you can’t sell it elsewhere.
Here are the key clauses in the Apple Ibook 2 EULA.
B. Distribution of your Work. As a condition of this License and provided you are in compliance with its terms, your Work may be distributed as follows:
(i) if your Work is provided for free (at no charge), you may distribute the Work by any available means;
(ii) if your Work is provided for a fee (including as part of any subscription-based product or service), you may only distribute the Work through Apple and such distribution is subject to the following limitations and conditions: (a) you will be required to enter into a separate written agreement with Apple (or an Apple affiliate or subsidiary) before any commercial distribution of your Work may take place; and (b) Apple may determine for any reason and in its sole discretion not to select your Work for distribution.
Then Apple adds
Apple will not be responsible for any costs, expenses, damages, losses (including
without limitation lost business opportunities or lost profits) or other liabilities you may incur as a result of your use of this Apple Software, including without limitation the fact that your Work may not be selected for distribution by Apple.
It quickly became apparent that Apple’s restriction also meant the author couldn’t sell the book (“the work”) as a printed book, without Apple’s permission and Apple presumably taking a cut.
Use Apple software and you become a serf, a serf to Apple, obliged, like the medieval peasant, to sell your product to your overlord, in this case, Apple.
Those blogs in the tech community that raised the alarm said that this could set an incredibly dangerous precedent, that a software company can use the licencing agreement to restrict or control what is created by that software or, like that medieval baron, take a cut of your production.
An Apple support document notes that “¦iBooks uses the ePub file format” and later refers to it as “the industry-leading ePub digital book file type.” But iBooks Author will not export its output to that industry-leading format.
With iBooks Author, Apple just made a hideous play to kill authors’ rights over their work… it affects every single person who wants to use Apple’s new tool to get their word out. Like iBooks Author? Apple now owns you…
I’m feeling a personal terror here because I make my living as a writer. I’m writing this column now in Apple’s TextEdit. If Apple took the same approach to TextEdit as it does to iBooks, I wouldn’t be able to put my columns in PCMag’s Digital Edition (sold through Zinio). Apple would control how PCMag does its business.
My wife is an artist; she creates some of her work on a Mac. Could Apple then forbid her from selling it on Etsy or through an art gallery with a little-noticed clause in a licensing agreement? That’s what iBook Author heralds.
Up until now, Apple has kept creative tools divorced from the means of distribution… Apple has always made a distinction between enabling the creative process and selling the product of that process.
Apple’s iBooks Author erases that distinction. Apple owns the creative process of anyone who uses the tool.
One tech writer who comes to Apple’s defence is Paul Carr in his Pando Daily blog, seems to have a “get over it” attitude by saying Apple Restricting Sales Of Ebooks? Uh, Yeah, That’s What Apple Does by saying that the free Ibook 2 software is designed to attract a critical mass of new content into their iBooks store,” then Carr predicts “the company will probably relax their EULA restrictions, like they did with DRM in the iTunes store.”
Carr (and others) point out that there is a lot of e-book software out there and authors are “more than welcome to boycott Apple’s awesome new free software” but he adds: “But we won’t. We’ll pick Apple, and we’ll like it. Because this is Apple, and that’s what we do.”
If you don’t like it, don’t use it! Duh.
You’re missing the point. The issue is that this is a software EULA which for the first time attempts to restrict what I can do with the output of the app, rather than with the app itself. No consumer EULA I’ve ever seen goes this far. Would you be happy if Garage Band required you to sell your music through the iTunes Store, or if iPhoto had license terms that kept you from posting your own photos online? It’s a step backward for computing freedom and we should resist it.
And the rule of software is this: Software does not get to dictate the use of output. Period. Software does not get to tell you WHERE you can sell what you’ve created, only that you have the right to sell it (in the cases where software requires a commercial license if you are producing for profit).
Software does not get to tell you, “If you create this work on our software and we don’t want to distribute it, we own the rights to the version our software created, and if you want another version, you will have to disassemble this one, and rebuild it from scratch on other software.”
A few days later, came the backlash from the Apple tech community. In the Apple blog Loop Insight, Jim Dalrymple asked what the fuss was about.
The fact is, none of it is true. I’m not sure if they just misunderstood or they jumped on a juicy headline, but here’s what the EULA is all about, as I understand it.
Apple is providing free tools for authors to create books. If you want to give away your book for free, you can do that. For example, if a teacher makes an iBook for students, they can give it to them at no cost and Apple doesn’t care.
If, however, you create an iBook using Apple’s tools and you want to sell it, then you have to use the iBookstore and give Apple its cut.
That sounds fair to me. Use Apple’s tools, sell your product, and give Apple the money it deserves for providing you with a way to make and sell a product.
He concluded with a complete and utter display of ignorance by saying:
The hubbub over the EULA seems like a whole lot of nothing to me, perpetuated by people that didn’t understand what they were reading.
That of course lead to a lively exchange in the comments section.
Actually it’s Dalrymple who doesn’t understand what he is talking about. Apple’s demand is unfair, unfairness that authors have been fighting for a century or more and, were, for a while, winning. Now the threat is back.
George Santayana famously said: “Those who cannot remember the past are condemned to repeat it.”
The problem with the tech writing/blogging world is that many believe in a continual reinvention of time, not exactly Groundhog Day but more like a Star Trek type temporal loop where everything begins again and again and again, but slightly different each time.
The techies, believing each new day is a new universe, don’t remember the past, and therefore are doomed to repeat the mistakes of the past.
First, let’s take the argument that because a good portion of the population likes Apple products, authors will willingly give up their creative rights to this super-controlling mega-corporation. A mega-corporation that we now know from The New York Times produces those products in horrendous conditions in dark satanic mills in China.
I don’t want to use a stereotype but I have to wonder how many geek writers know anything about the history of professional sports. With Apple and the creative community, we’re getting into a similar situation that happened for generations in professional sports. Let’s take the oldest professional leagues: baseball and hockey. Young athletes wanted to play in the “major leagues.” The young athletes started in the minors, and to get into the minors they signed contracts that essentially made them into serfs, owned by the team and team owners. Even when they reached the major leagues, the original six in the NHL, for example, and became stars, they were still serfs. Many NHL stars (and some baseball stars) had to take off season jobs to make ends meet. They finally got so fed up they formed unions.
Now those players with the support of their unions get multimillion dollar contracts from the team owners. While a few say the athletes are overpaid, it’s a lot better situation than being underpaid serfs, owned by the team owners.
Authors have always been at odds with publishers over rights, over payments, over how a book is designed, published and sold. That will never change (unless publishers disappear altogether, which is possible).
For authors, unions are not a solution, especially in the United States, when court decisions in the 1930s, when creators were fighting the movie studios, ruled that to be unionized, creators must be employees. Laws in other countries are not as restrictive, but then Apple is in California, where those precedents were set.
The problem, ignored by the tech community, is how just how bad things are in publishing today, compared to say 25 and 60 years ago; how conditions for many authors have gotten worse through the years, problems that have little to do with the technical revolution of the past two decades.
For most of the nineteenth century and the first six decades of the twentieth century, there were hundreds of publishers, some small and some large, general and specialized, competing to sell books to the public and therefore competing for authors.
An author still had to have a good manuscript to sell to a publisher. If the publisher liked the manuscript, then the author had to make sure that the publishers’ boiler plate contract didn’t take that author to the cleaners. The publishers’ contract always tried to control as much of the rights as possible, and keep as much money from the author and in the publisher’s pocket as possible. There were always the young and naive authors, like eager jocks with an offer from the major leagues, willing to sell themselves to a serf contract just to be published. Hard lessons brought the rise of the literary agent as well as countless articles advising authors how to avoid being ripped off. It was all part of the game, tough contract negotiations are an accepted part of the free enterprise system.
Things began to change about a quarter century ago with the rise of the chain bookstore. The main problem for authors was that publishers no longer sold books to the public. They sold books to the chain bookstores. The chain bookstores tracked sales and decided, often on the performance of one single title, whether or not an author’s next book should be picked up. If a chain indicated that it wouldn’t pick up an author, that publisher wouldn’t look at that author. (Imagine that in sports, a pitcher has one bad inning, a goalie lets in a few too many balls or pucks in one game, a quarterback has a bad day and throws interceptions and that’s it for their career)
Then came the corporate consolidation, hundreds of publishers shrank to a handful, all owned by large transnational media corporations. While the famous names of publishing houses remained, they were usually shells, each one a branch of one of the mega-corporations. That reduced the choice authors and their agents had in submitting manuscripts.
The combination of corporate consolidation and the chain bookstore raised the always difficult barrier to entry for new authors to almost insurmountable heights. In the long past, a publisher would take a risk on a new author as a long term investment, counting on the fact that a few of those authors would break through and repay that initial investment thousands of times over. And oh yes, those publishing houses were in business, so even the thousand of so copies printed of that new author’s book were designed so there was an easy break-even point.
All of that is long gone. No wonder kids want to get published for free these days, often it is the only choice they have.
The demands of the corporate bean counters at both the publishing house and the chain bookstore also meant the death of the “mid-list” book, the book from an experienced author which would usually makes the publishing house a small but healthy profit. The trouble was both the publishers and chain bookstores no longer wanted healthy profits, they only wanted hugely profitable mega best sellers.
With the rise of new technology, authors were faced with new problems. As first music and later video downloading hurt the bottom lines of the big media corporations, there was increased pressure for even more profitable best sellers from the hard copy product, books. More authors were dropped. Publishers put minimal efforts into books, especially minimal copy-editing and, of course, the public blamed the author, not the publisher, for all those typos.
By mid-decade after the millennium, new technology had begun to hit the book business. Independent bookstores were almost all gone. Now the chain bookstores and their overwhelming power is going. Publishers are left wondering what to do. Almost everyone now working in publishing have spent their entire careers in the business model of selling to the chains, not the public, They don’t know what to do as they face this brave new world and thus they go out of business.
By this time, most authors no longer care much about publishers. If publishers hadn’t been screwing all but their biggest best selling authors for more than a quarter of a century, the publishers might have had allies. They don’t.
Amazon brought the promise of e-books. E-books would liberate the author from the publishers. If publishers no longer did good overall editing, no longer did copy editing, no longer helped clear picture rights, no longer did even minimal publicity, and advances were dropping, why did an author need a publisher? Why not invest in the book yourself, pay for a copy editor, do the publicity, which the publisher left up to you anyway, take the complete risk in the marketplace and, if successful, reap all the profits (even when Amazon took its cut)?
It appears that the promise of e-books is not as great as authors hoped. The spectre of corporate control is once again haunting world of creative writing.
The tech writing community is failing to learn from history, long years of history. I wonder how many of the tech writers who ask what the fuss is about on the Apple EULA have ever read a boiler plate contract from a book publisher that comes close to asking for your first born?
It’s not just the EULA for the iBook software, that EULA is a precedent that leads to a road to author serfdom.
If Apple, which has the most attractive platform at the moment for selling e-books, gets away with that clause in the End User Licence Agreement, the idea will spread. Right now it applies to “free” software. How long before it applies to software you pay for, buried in a corporate EULA?
Right now Apple and Amazon take a cut of the book price. How long before they start demanding, just to get on the platform, as publishers used to do, a percentage of other rights?
The choice could soon be, work for free using free software (and somehow pay the rent, mortgage and grocery bills, an increasing problem anyway for creators that those well-paid tech writers always seem to say doesn’t matter ) or, if Apple succeeds, get your work on a platform that has the potential buyers, but at a likely increasing cost as years go by in terms of both income and rights.
That’s no different than the naive author who signed publishers’ boiler plate (or even worse work for hire) and then got nothing when the book became a hit movie.
That’s no different than a medieval serf forced to sell all their produce to their liege lord.
That’s no different than the farm kid who signed a serf contract so he could play in the NHL or the major baseball leagues.
That’s no different from the merchants in a neighbourhood paying a “percentage” to the local crime boss for “protection.”
The worst case scenario, and one probably no science fiction writer ever imagined, an author who creates a book has to pay a percentage to the software company and another percentage to every electronic platform, not only for book sales, but for every other rights sale.
It hasn’t happened yet, but history has shown time and time again that this is the kind of rights grab that corporations try for.
Tech writers and tech bloggers get real. Learn from history, before you’re screwed as well.
That’s what the fuss is about.
(Disclosure I have an iMac and iPad, also three PCs and an Android phone).
I got to play with an iPad during a business lunch yesterday. I have to say that I was impressed. I’m still not going to run out and buy one–at least not right away. The iPad is a step on the evolution toward a new, simpler, less active, species of computer system, one that follows the axiom of Keep It Simple Stupid. Call it hypo-active computing (as opposed to today’s hyperactive over-featured systems) A hypo-active computer tablet can do what computers once promised to do, make life simpler. The hypo-active tablet will be the death blow to newspapers printed on paper. Whether “newspapers” will die with the newsprint or whether there will be a renaissance will depend on how today’s corporate management adapt to a new world. (I’m not optimistic. If news media corporate management still don’t “get” the web, they’re certainly not going to understand tablet computing) It’s also an open question whether the iPad and Apple will survive and win the evolutionary race as the new species of hypo-active tablet emerges. The iPad is not yet available north of the border, although lots of people lined up in Buffalo and Bellingham to get one last week. My luncheon companion had a friend send an iPad up from the United States. (Apple has just announced it’s delaying the international launch of the iPad due to high consumer demand in the United States. The Canadian iPad launch was originally rumoured to be about 10 days from now. ) As a photographer, I fell in love with the Guardian’s photo of the day app. Crisp, gorgeous resolution and colour. I checked out the teaser edition of the New York Times (a few top stories). But for the Times to work it should have a couple of more teaser editions, one for sports fans and one for the arts. I reread part of the Winnie the Pooh that Apple bundles with the iPad. The colour illustrations appear much better than faded editions on a printed page. Google maps in satellite mode are much better than on my current home monitor. Those critics of the iPad who wanted a laptop with camera and phone are caught in old-style, hyperactive computer mode, although there will likely be a hyperactive version of the iPad offered to those users. I can see myself reading the morning news on a tablet device of some type, rather than leafing through the morning paper (and ignoring the hyperactive morning news shows on TV) . I would like to get my photography magazines on a tablet. Wouldn’t take up so much space in my office and might spare a few trees. As a hiker, I would love a GPS-enabled tablet device with not just Google maps and satellite image but full topographic map capability (perhaps tied into those satellite images). The iPad is about the size and shape, and just a little heavier, than a plastic map case. It would need a robust housing, but unlike maps (unless they’re plasticized) it won’t dissolve in a heavy rainstorm. A night and storm proof display system would be a big help. (Today’s hand-held GPS hiking devices are too small and the automobile GPS are not really suited for hiking)
Yes, I would pay for all three of those applications.
At this point, it looks like Apple is cramming too much into the iPad to be a true make life simple, hypo-active computer system.
A good KISS hypo-active computer tablet should have
Lots of memory (Moore’s law applies here, memory capacity will increase)
Good display for text and graphics
Flexible and powerful connectivity, through Wifi and 3G and USB.
The ability to operate completely independent of any wireless or wired communication system. (In Canadian, terms you can take it to the cottage and read Harry Potter on the deck overlooking the lake?
Programming apps and features that enhance its simplicity. That means ease of use. Programmers and software managers must have a Zen-like approach to the hypo-active. Give up your ego. Write simple programs that do basic things (remember the days of MS-DOS programs that did just that?)
The user decides how the hypo-active computer works for them. That means the person with the hypo-active tablet can read a book bought from any e-book store. Watch a movie with an external Blu-Ray device plugged in to that USB port.
A hypo-active tablet computer and higher level hyperactive tablets will mean the death of broadcast television entertainment once you can download and watch your favourite shows directly from the original producer.
It will also bring changes in broadcast television news, sports and specials All the tablet would need would be a built in tuner and a USB HDTV antenna or connection to a mini satellite dish. For sports fans, it means watching the big game anytime, anywhere.
For news, it brings more uncertainty. No one could have foretold the changes that cable made to news.
If I can venture one prediction, a hypo-active tablet with TV capability will finally bring the end of the hyperactive always breaking breaking news nonsense. Especially if a viewer has Twitter available on the same tablet, they’re going to know that “breaking news” story happened five hours earlier.
(Also might be time to consider selling your cable company stock unless it has other telecommunication arms)
The key point in the evolution of a popular hypo-active tablet is price.
The iPad is too expensive. With prices starting at $499 US for a Wi-Fi, connection, a 3G version starting at $629 for the 16-gigabyte version up to $829 for one with 64 gigabytes of storage, the iPad is competing with the work horse, the laptop. Consumers, apart from Apple evangelists and early adopters don’t need both.
Apple is pricing itself out of the key market, teenagers and college students. Can teenagers and students and young cubicle workers afford afford a laptop (and at this point the iPad is not a substitute) plus an iPhone plus an iPod? The digital generation may love Apple products but the iPad, at the moment, may be one device too many.
If I can venture a guess, a hypo-active, keep it simple stupid, tablet computer that wins in the marketplace is not going to come from Apple or Amazon. That computer will come from some small company in Asia: China, Hong Kong, Singapore, Taiwan or India, where the demand for cheap hardware is highest. If that company comes up with a hypo-active tablet computer in the $80 to $100 range, one that has ease of use, simple, minimal features but a powerful memory and display system, it will capture the market.
That form of hypo-active computer will be the winner. It will be a compliment, not a substitute for a laptop or a smart phone.
Imagine this. Breakfast time on a weekend. You get your morning coffee or tea. You put your tablet on a little stand and read the morning wires and tweets. Since, it’s the weekend, you’ve got time, you decide to call up that fancy omlette recipe you always wanted to try, so you take your tablet into the kitchen (something you really wouldn’t want to do with a laptop and your smart phone screen is too small), move your hypo-active tablet into the kitchen counter, call up the recipe and whip up that omlette. Back at the dining room table, you then read through the feature section of the paper and finally call up a map for your afternoon outing.
This scenario has been written about by futurists and tech writers for the past 30 years. Perhaps, now, it’s here. Perhaps. We’ll see.
(Note in a tweet in response to my blog on books and apps, Cody Brown noted: “I wouldn’t imagine an iPad app/book being that different than a video game for the first gameboy-It’s bound to a delivery device.” Smart thinking on a slightly different track than where I’m going, but certainly prescient)
So much has been said in the past few weeks about how the iPad will change the book industry but in almost all of the tweets, posts, and articles I’ve come across a simple questions seems to be completely dropped. Why do we have books in the first place?
And goes on
If you, as an author, see the iPad as a place to ‘publish’ your next book, you are completely missing the point. What do you think would have happened if George Orwell had the iPad? Do you think he would have written for print then copy and pasted his story into the iBookstore? If this didn’t work out well, do you think he would have complained that there aren’t any serious‑readers anymore? No. He would have looked at the medium, then blown our minds.
I can say with a lot of confidence that the ‘books’ that come to define my generation will be impossible to print. This is great.
Later in response to comments on TechCrunch, Cody Brown tweeted
To address a lot of initial comments. I’m suggesting a new medium, not *total displacement* of books. Just registered www.padature.com
I’ve published five books and written another five or so that weren’t published (and the first few weren’t publishable).
So here’s the first big question. If the next generation of books become impossible to print, how long will they last?
As many critics of the iPad have asked, how long will the iPad last? Will your iApp be obsolete in ten years, while the book printed on paper is still read?
I’ve spent this weekend preparing to move from Toronto to British Columbia.
I’ve been dividing my books into three piles.
Some of my research material from my books are going to libraries and archives. Some I’m donating to my sister’s church for a bazaar sale (I have so much to do I can’t be bothered with the used bookstore route).
The third pile has those books I’m keeping.
The oldest book in my collection was published in 1874, written by American war correspondent Januarius MacGahan, covering the Russian conquest of central Asia, Campaigning the Oxus and the Fall of Khiva. (Khiva is an ancient city in what today is Uzbekistan.)
Let’s compare that with news on the web, which often disappears as soon as management changes a sever.
Some years later, probably in 2006, that Kandahar video was leaked to ABC News. I was one of the CBC news staff assigned to track down the video. (I’ll never forget the USAF spokeswoman who told me, “Just because it’s been on television doesn’t mean it isn’t classified.”)
The video was eventually released by the USAF (I am not sure when, but probably sometime during the court martial proceedings). The problem is that if you want to compare the pilot’s attitude over Kandahar with those of the Apache pilots over Baghdad, you can’t. The video is gone from the web. The links on both the CBC and CNN sites are dead. I was unable to find it on the ABC News site (which originally broadcast the video) and the video is not linked on the Wikipedia page on the Tarnak Farms incident.
Shortly after the Tarnak Farms incident, I produced a multimedia piece for CBC News, a combination of stills, video and text, on three Iraqi exiles living in Toronto on their thoughts prior to the upcoming US led invasion. That too is gone from the web.
A few years later, I did convert the manuscript from CP/M Word Star to MS Dos text. The problem is that the manuscript is stored on 5.25 inch floppy disks. Today’s computers don’t even take the successor, the 3.5 inch floppies. (My first PC had a “giant” 40 megabyte hard drive. Now the photographs I take with my DSLR are all greater than 40 mg)
What if Steve Jobs and the Apple staff don’t approve of that app you have spent so much time to create?
If you do all that work, do you want to have to hire an expensive lawyer to make sure that a 200 page digital rights management agreement doesn’t screw you and leave you with just pennies from that $9.99? Will that Apple DRM prevent you from porting that app to another system?
Will that DRM prevent you from taking advantage of some new technology not yet thought of? (After all the big book publishing firms are already trying a rights grab from authors to convert existing material to e-books based on the word “book form” in original contracts. The only people going to profit from that are the lawyers as they argue the meaning of “book form.”)
If you do you all that work, what happens if your project is arbitrarily deleted as Amazon deleted George Orwell’s Animal farm from Kindle (George Orwell again)? Even worse, what if somehow accidentally your project is deleted from the server (as has happened to me)? Even if you have backup, it might take days or even weeks to get the app back on the system, if ever.
I agree with your Tweet and your new term “pdature” that some interactive app system is a new medium with a great deal of potential
But the comments on TechCrunch are right. Is this something that an individual can do? It’s very time consuming just to research and write book length journalism without having to program an interactive flash map of the character’s movements (Oops. Flash is a no-no for Apple). Can you do that or will that be something taken over by a gaming company like Electronic Arts?
Will you have the time? Especially if there is no advance or only a small advance for a project like that, especially if it sells for just $9.99 while you’re trying to pay the rent and keep food on the table.
Don’t get me wrong. I want projects like that to succeed and make a lot of money for you, the creator (not just Apple or Electronic Arts).
A book is a book and an app is app.
In 2074, people will still be able to read MacGahan’s Campaigning the Oxus two hundred years after it was published (especially since it was printed on acid free paper). I am sure you can produce as brilliant a piece of journalism sometime in your future career. But if it’s an app, and not a book, will people be able to read it in 2074?
(P.S. I am looking for a good home for my Osborne, since I don’t want to to take it with me across the continent. Any ideas would be welcome)